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How Can it Promote the Sale of Service Contracts
and Increase Work in the Off-season?
A
broad and loyal customer base is one of the signature characteristics
of a mature company. Selling service contracts is a great way to
achieve this kind of customer base. By offering your customers
both routine maintenance on their equipment and a discount on repairs,
your service contracts will both increase customer retention
and provide your company with maintenance work during the slower
fall and spring seasons.
Advantage Comfort Pricing makes it easy to promote the sale of
service contracts. You can designate as many levels of service
contracts in your pricing manuals as you wish; with Advantage
Comfort Pricing, you are in complete control. By highlighting
the discounted service contract repair prices in the pricing manuals,
you draw the customer’s attention to them. This presents the
service technician with the perfect opportunity to promote your
service contracts. Selling service contracts will not only
increase revenue from the sale of the contracts themselves, but
will also help with customer loyalty and retention. Customers who
have invested money in your service contract will continue to come
back to you because they want to maximize the return on their investment.
A second benefit of a large service contract customer base is the
increased work load to perform the actual equipment maintenance.
This workload is typically concentrated in the slower fall and spring
seasons. Instead of looking for additional work during these times,
your technicians will still have plenty of service contract work
available.
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